Big brands spend millions on social media every year, and our feeds are filled with their messages. What if causes could harness the same power to mobilize supporters? ActionSprout was created to help the nonprofit sector engage with their audiences on Facebook just as corporate brands do. From increasing page engagement, analyzing and replicating successful content, to harnessing the power of data to understand and mobilize supporters, ActionSprout provides unique tools and training to the non-profit community.
Inspiration Tool: Inspiration scans Facebook for the most engaging content relevant to your audiences, and allows you to quickly browse and share that content to your own page. This practice of curating highly engaging content increases overall engagement of your own page, and helps your posts get seen by more people.
Social Actions: With increased engagement, it's time to run a social action. Create a Facebook optimized petition, poll, pledge, or any call to action that supporters can take. When supporters take the "action" they opt-in to share their info with your organization, and share the action with Facebook friends. Actions allow you to mobilize supporters, while building a robust active community.
With a successful MVP, ActionSprout was looking to grow users with a complete redesign from the ground up. Through a collaborative process with the entire team, a new logo and brand, information architecture, and interaction library emerged, loosely based on Google's Material design framework.